
The 5 most popular virtualisation platforms
Just understanding what office virtualisation is can be difficult enough; picking from the long list of software providers that help you achieve it can feel impossible. Since virtualisation is a relatively new practice for small and medium-sized businesses, there isn’t even a standardised way to go about virtualisation for your company. So why not start with this simple list of the 5 most popular virtualisation platforms and what their strengths are.
VMware
Any conversation about virtualisation for small and medium-sized businesses usually starts around VMware. Although it wasn’t necessarily the first, VMware was the company that really put office virtualisation on everyone’s action item list. The company offers a number of different solutions for different sized businesses with a wide variety of needs. Its ease of use and robust security features have secured its reputation as one of the best options for virtualisation at SMBs.
Citrix
An average user may not recognise the company name, but has a good shot at previous knowledge of their popular remote access tools, GoToMyPC and GoToMeeting. Citrix has specifically geared their virtualisation software, XenApp, XenDesktop, and VDI-in-a-box toward SMBs and even claims that non-IT staff can easily manage and administer the services. They even provide a free trial to prove it.
Microsoft
Although it may be a little more difficult to manage without an in-house or outsourced IT staff, Microsoft’s Hyper-V option is hard to ignore considering its integration with the popular cloud platform Azure. Whether you’re a Microsoft loyalist or you just want to minimise the number of vendors in your network, Hyper-V offers everything you need from a popular virtualisation platform service.
Oracle
This company just keeps getting bigger and bigger. Specialising in marketing software, they also offer database management, cloud storage and customer relationship management software. If you’re using any of their services already, there could be benefits to enlisting their virtualisation services as well. Oracle does everything, server, desktop and app virtualisation, and they believe that consolidation of all of these into one solution is what sets them apart.
Amazon
And since we’re on the topic of household names, let’s talk about Amazon’s EC2 platform, which hosts scalable virtual private servers. The ability to scale and configure capacity is definitely EC2’s biggest draw for SMBs, who are preparing for the possibility of rapid growth. Although almost any virtualisation service is rooted in scalability, Amazon is leading the pack in how quickly and finely you can adjust your solution to your individual needs.
Virtualisation is a really hard topic for most SMBs to tackle. This list only covers the most popular vendors, and there are plenty more out there. Choosing one based on its application possibilities and management requirements is not a subject for the lighthearted. Contact Multi IT today to have all the difficulties of popular virtualisation platforms made simple. Our expert IT professionals will be able to advise you on what is best for your business and business needs.
VIEW MORE
Better Squarespace analytics for eCommerce
There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximise the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their Squarespace Analytics eCommerce functions. When choosing which CMS is right for you, one small feature could make or break your profitability. Let’s take a closer look at Squarespace analytics new offerings to see if they’re right for you.
Squarespace publicly admits that their earliest iterations of Commerce, the platform’s eCommerce tool, were targeted at businesses that didn’t see their online sales as their number one objective. Unsurprisingly, that mentality didn’t last long and the website creation company caved in to consumer demands for deeper functionality.
Squarespace Commerce originally did offer some data analysis via a service titled ‘Metrics’, but was recently granted a huge upgrade and the new title of ‘Advanced Analytics’. To access it, simply click ‘Analytics’ from the ‘Home Menu’ on your site. From there, you are taken to a dashboard that displays an overview of seven of your most important data points: Revenue, Units Sold, Orders, Visits, Conversion Rate, Average Order Volume and Revenue per Visit. You can see the performance of these variables over any period of time you set and exact values can be found by clicking on the graph wherever you need more specific information.
So far this isn’t anything that several other CMS platforms can offer you. What begins to set Squarespace Commerce apart is the ability to sift these seven data points by source. You can filter the indicators by sources such as device (desktop, mobile, tablet), site/social network (Google, Facebook, direct, etc.) or by specifying which product produced the data. Although, potentially the most helpful upgrade of all is the ‘Abandoned Checkout’ feature. As one of the biggest problems among ecommerce sites, Squarespace sets its sights on determining why your customers fail to finish their purchase in your online store. It does this by tracking data from all seven of the aforementioned data points and allowing you to create custom followup emails for anyone that has entered their email address and added items to their cart without finishing their purchase. The email can act as a simple reminder or even include a ‘Complete your Order’ call to action in the text of the message.
And since Squarespace is putting such a huge emphasis on data, there’s a whole tab under the Analytics menu titled ‘Purchase Funnel’ that allows you to see how far into the shopping process your customers get. You can compare the number of site visits to the number of users that viewed a product, added an item to a cart and completed a purchase, all in one screen. This will allow you to see where in your sales process you’re losing customer interest.
Of course with any announcement comes all of the finer details like adding templates for ecommerce websites, the addition of a mobile app that allows store managers to keep an eye on their ecommerce from mobile devices and an order delivery calculator.
Although Squarespace Analytics promises more availability of customer data is on the way, it still believes that business owners don’t want to be inundated with overly verbose data. Right now they want to focus on simple, key indicators that result in higher profits.
Nowadays the vast majority of SMBs will be offering at least one product or service for sale over the internet. There are a lot of different ways to go about it, but something as simple as improved conversion tracking or mobile management on your eCommerce store could become the reason your company is in the black, or the red. We’re well versed in all of the CMS vendors operating today and we’d love to help you find out which one is best for you, Contact Multi IT today for any website design or functionality advice.
VIEW MORE
10 tips to speed up your Wi-Fi
In today’s modern age, the waves we surf tend to be invisible and keyboards are the new surfboards. Having a reliable Wi-Fi connection is key in keeping daily business operations up and running, so sluggish internet is definitely the last thing you and your business needs. Here are 10 ways that help speed up your Wi-Fi connection:
Router centralisation and elevation
For optimal signal strength it is best to place the router in the middle of the room, away from other electronics without any doors or walls obstructing it either. It’s always good to keep the router high since routers tend to spread signals downwards, meaning the higher you place it, the more coverage you’re going to get.
Reposition antennas
Try positioning them perpendicular to each other, one being horizontal and the other vertical. Reception is maximized when your device and the transmitter are both operating on the same plane. Former Apple Wi-Fi engineer, Alf Watt, attests to this theory: “perpendicularly positioned antennas ensure optimal wireless reception”.
Use powerline network adapters
Multi-story housing prevents routers from being centrally located, so the next best thing is to use power line network adaptors. These devices work by utilising the electrical wiring in the walls. First off you would have to plug it in near to and connect it with your router through an Ethernet cable, then plug-in the second adaptor after you have chosen a room for network coverage. Connection will then be delivered.
Wireless security
Setting up wireless security prevents your network from being compromised by external threats that lead to undesired downtime. After logging into your router’s admin page, change the encryption method to WPA2 and select a password that’s easy to remember.
Utilise heat mapping software
This allows you to see what your wireless heat map looks like, showing you exactly how much coverage each area is getting. With this information, you’d be able to reposition the router into an optimal position, adjust antennas or power-line network adaptors to eradicate problematic areas.
Switch to 5GHz
Firstly there are two frequencies to choose from: 2.4 and 5GHz, and for homes or offices dotted with electronic devices the 2.4 GHz spectrum gets crowded pretty quickly. Solve this problem by switching to the 5GHz spectrum since it allows for more devices without cluttering the Wi-Fi.
Move to less crowded channels
Living in crowded neighbourhoods or buildings mean that you share the same signal space, depending on which frequency your network operates on. By choosing the right channel, interference is reduced thus speeding up the Wi-Fi. Applications such as WiFi Analyser or WifiInfoView helps find which channels are overflowing and which ones aren’t.
Router upgrades
Wireless and internet technology have come a long way in the past 5 years, and if your router is older than that - you might want to consider upgrading it. The easiest way to determine if your router is slowing down is to look up the model number and compare its specs with those of the internet package from your ISP.
Turn old routers into Wi-Fi repeaters
When you want to extend your network but your powerline network adapters won't do, the next best option is to turn your old router into a wireless bridge. This involves installation of custom firmware on your router. If wiring isn’t your thing, this is the best alternative of extending your Wi-Fi to the outer limits of your property.
Contact your ISP as a last resort
If nothing does the trick you should consider calling your ISP. Despite it being an uncomfortable task to accomplish it potentially saves you any future frustration. By contacting your ISP, they’d be able to diagnose the problem and provide a solution for it, at your own expense of course.
The benefits of having an efficient and stable Wi-Fi connection are endless; better communication with clients, more streamlined business operations or even watching your favourite videos without the buffering. Give your business the edge it deserves by giving Multi IT a call or Contact us, we’ll gladly answer any questions you have on how you can speed up your Wi-Fi.
VIEW MORE
10 tools for efficient reputation marketing
In today’s modern age, the speed in which your reputation can change almost as fast as the speed of light. For example, your reputation might be stellar one day and completely flop the next - meaning that striking a balance isn’t no walk in the park. In order for your business to reach its peak, it’s important to understand how to utilise reputation marketing to establish much-needed consistency. Here are ten tools to help get you on your way:
ConsumerAffairs
Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.
BazaarVoice
Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.
Better Business Bureau
Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.
Yotpo
The mechanism behind this eCommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.
Cision
Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.
Percolate
Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.
Reputation Loop
Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.
TinyTorch
Utilising social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.
HootSuite
This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.
TrustPilot
TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,
Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact Multi IT if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation marketing plan.
VIEW MORE
How to get the most out of your VoIP data
Big data is a phrase that gets thrown around a lot these days, but rarely in conjunction with SMBs. VoIP has often been touted as a way for small businesses to access enterprise-level functionalities, and better access to customer data is one of the many ways to do exactly that. Keep reading for coverage of the best ways to leverage your VoIP data to increase conversions and provide better service to your clients.
Time/Date Data
One source of information that nearly any VoIP system should be able to easily access is time, date and duration of calls. As a small or medium-sized business, you probably work on a tight budget. Properly analysing this data can be invaluable when deciding how many staff you need on the phones and on what schedule.
For example, you may notice that on Mondays you get a rush of calls in the morning, but by Tuesday afternoon the lines are dead. Just asking your employees when the phones are dead may work, but consider looking for more specific trends to better assign call responsibilities to your staff. You may find that there is a particular combination of time and day that simply doesn’t generate a need for anyone to work the phones.
The more agreeable the person on the other end of the line is, the more likely they are to vote for your company with their dollars. If you’re making outbound calls, pay close attention to when you see the most success. Everyone knows that no one likes to get a call during dinner time, VoIP allows you to take this one step further and find other stress points in your call schedule.
Location Data
Location data is also easy to track and a simple way to make your call strategy more agile. Understanding how purchasing or support habits differ between different locations can improve your marketing, customer service and client retention.
Ask your VoIP service provider about call-routing options so that whoever answers your phones is an expert on the area the caller is from. With the right amount of preparation you can help a client on the other side of the country as if your company was right around the corner, and there are few things as valuable as being helped by a local.
Customer Intelligence
Combining your VoIP services with your Customer Relationship Management (CRM) software opens up entirely new data points. How many times have you called a support line with an issue and have had to explain all of your history with the company? Even if you somehow did win the customer service lottery and got the same representative every time, the chances of them remembering you and your story are slim to none. With proper CRM integration, your VoIP system can route callers to the same service representative every time they call and provide your staff with a detailed support history.
Customer Habits/Personalities
Analyse client call habits and predict how to contact them and offer assistance before they even realise they need it. Does your data show that one of your clients generally calls once a week, but missed last week’s? Give them a call and check up on them.
If you want to really get in the weeds with your data, you can begin to match clients with your service and sales representatives based on ‘personality’ data. Data points like staff’s age, gender and average call time can potentially be used to route customers to the best possible representative.
Product/Service Trends
Whenever possible, tie data to specific products and services in each call and look for the most consistent patterns that result in a successful contact. If you notice that most of the customers that buy your flagship product come back and buy an accessory to it within three months, stop dumping money into marketing the accessory products during the original sale and trust what your data tells you. Follow up in a month and ask if they’re interested in that ancillary product.
You may be thinking that some of these data points were accessible with your legacy systems by simply logging the information separately. Tracking data that way is prone to user error and requires a pre-meditated plan. VoIP services track all of your data, all the time. Your SMB can easily view and analyse up-to-date data in no time. This agility and efficiency can revolutionise how you design your customer interaction strategies.
Do you feel like you could be getting a better ROI from your VoIP services by taking another look at your calling data? It could be as simple as better organising your usage statistics, or as intricate as installing specialised analytics software. Regardless of how you want to go about it, we’re the ones to do it - Contact Multi IT today or have a look at one of our leading PBX systems, 3CX.
VIEW MORE
Master Microsoft Excel with these 7 tips
One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, "the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet." One of the first steps involved is to master Microsoft Excel. Here are seven tips that turns new users into power users in no time:
Easy as pie Charts
If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the column headers, head to Insert > Chart > Chart Type and choose whichever one you’d like.
Conditional Formatting
This tool helps you highlight any points of interest within your dataset, for example, you are presenting the latest numbers on project efficiency - any numbers lower than 80% are highlighted in red, making it easier for everyone in the office to not only see but also understand the dataset. If red isn’t your favorite color, the formatting is fully-customizable. Select the cell, click Home > Conditional Formatting > Add and voila!
Quick Analysis
Lessen the time needed to sift through and compile numbers from small data sets while also reducing time needed to create charts. Select the data, then click on the icon in the bottom right corner and bring up the Quick Analysis menu - this comprises a variety of tools such as formatting, charts, tables, totals and Sparklines.
Autofill
After Excel picks up on the pattern within your data, Autofill fills in the other rows and columns for you. This saves you time by removing the need of having to manually enter row upon row of data. Just click and hold the lower-right column of the cell and drag the column the down.
Power View
After making yourself comfortable, allow this Microsoft Powerpoint-compatible data exploration and visualization tool to help decipher large datasets to create interactive, presentation-grade reports. With Power View, not only are you saving copious amounts of working time but also minimizing any human errors that could affect the accuracy of the report. For Excel 2013, click Insert > Report.
Pivot Tables
When it comes to data analysis, Pivot Tables might be one of the most powerful yet intimidating tools in Excel’s arsenal. Summarize large amounts of data in lists or tables without having to use a single formula. Head over to Insert > Pivot Tables and select the data range, then select the fields in the top-half of the right-hand sidebar to generate the table.
VLookUp
If you think using Excel was challenging, try working across multiple sheets and workbooks, now that’s a challenge. With the help of VLookUp, you can create reports and/or summaries by collating data from the multiple sheets. For example, sales professionals can pull information on item descriptions, prices, inventory etc. without having to endlessly wander between rows and columns. Start off by selecting the VLOOKUP formula in the formula menu, then enter the cell containing the reference number. Then enter the range of data you want to pull the data from, the column for the data point you’re looking and click either “True” or “False”.
It’s safe to say that Excel is one of the most commonly used business software on the market. And yet not everyone is able to fully utilise it. For any questions on the previously mentioned, or other features on Excel contact Multi IT and allow us to help elevate your user status from beginner to pro.
VIEW MORE