Major FBI Website Warning
According to Cyber Heist News, the FBI's Internet Crime Complaint Center (IC3) released a PSA warning that attackers are exploiting people's trust in sites that use HTTPS. Cybersecurity training has in the past rightly encouraged users to look for the lock icon next to the URL in the browser, but many users still believe this icon is proof that the site they're on is legitimate. While the lock is important, it only means that traffic to and from the site is private; it doesn't ensure that the site's operator is trustworthy.
The lock icon did carry more weight years ago, when getting an SSL/TLS certificate was a more difficult process, but these certificates are now free and can be acquired by anyone. Attackers are increasingly making sure that their phishing sites have authentic certificates to mimic legitimate websites.
The FBI advises users to be wary of requests in emails, even if they appear to come from known contacts. Scrutinise links carefully and "question the intent of the email content," rather than taking emails at face value. If you receive a suspicious request, "confirm the email is legitimate by calling or emailing the contact."
This type of diligence may add a few minutes to your day, but it's trivial compared to the damage that can be caused by falling for a phishing attack. New-school security awareness training can build a culture of security within your organisation, so that your employees will recognise potential red flags out of habit.
IC3 has the alert, which is good ammo to share, and remind your peers about the importance of THINK BEFORE YOU CLICK. For more details visit - https://www.ic3.gov/media/2019/190610.aspx and don’t worry, this link is safe to click.
If you have any questions, we’re more than happy to help. Contact us on 011 435 0450 for Johannesburg and 021 879 1950 for Cape Town.
VIEW MORE
Improve your PowerPoint skills with these tips
Office workers are far too familiar with slideshow presentations that are either more soporific than cough medicine or are horrible time sinks that make them miss their deadlines. To avoid becoming the next target of their ire and resentment — and perhaps become the presenter everyone actually enjoys — here are some tips on how to use Microsoft PowerPoint.
Start slideshows instantlyThe audience doesn’t want to see the speaker’s cluttered desktop or unread emails as the PowerPoint presentation is being set up. Simply select the file and save it as a PowerPoint Show. Bypass the editing mode and start the show with a double click and end it with the Esc key.
Pull back the focus with blackouts and whiteoutsAudience members tend to lose focus or drift away when presentations are longer than usual. If you suspect audience members are starting to lose focus, hit the B key for a complete blackout or the W key for a total whiteout. Then hit any key or click the mouse to return to the slides — this technique helps get the eyes back on you, where they belong.
Say no to bullet pointsBoth Steve Jobs and Tim Cook agree that bulleted lists aren’t the ticket. A better way to create lists is to drop each item in one at a time, if possible, next to a big image that is the main focus of your presentation. Don’t forget to talk about each individual list item, but not with bullets.
Insert pictures from Flickr and OneNoteJazz up presentations by including images or memes that’ll make the audience laugh instead of doze off. Head to the Insert tab and select Online Pictures — you’ll see Office.com Clip Art, Bing Image Search, Flickr, OneNote, and even Facebook. A vast pool of online imagery is now at your disposal.
Chart animationThe challenge doesn’t lie in inserting a chart into the presentation, but in making it interesting. Enter chart animation. After inserting the chart, click the Animations tab and activate the Animations pane. From there, click Add Animation. Pick an animated effect. Then, in the Animation Pane where you see the entry for the chart’s animation, right-click and select Effect Options.
This lets you customise sound and animation timing. But on the final tab — Chart Animation — be sure to change Group Chart from “As One Object” to “By Category.” This makes charts display on screen one element at a time as you click, with bars or pieces of pie arriving one after the other, as if each was its own slide.
Kiosk presentationsKiosk mode simply plays your presentation on a loop without allowing any human intervention or desktop access. This is ideal for trade shows and kiosks that you’d find in malls. Simply click the Slideshow tab, then go to Setup Slideshow > Next (in the dialog box) to browse the kiosk. Duration, audio, animations, and transitions are fully customisation.
Extend music over multiple slidesTo add music to your slide, go to the Insert tab, select Audio > Audio on My PC. Then, in the file explorer, find the music file you want to use and then select Insert. But why confine your favourite tunes to just one slide? Expand it over the duration of your presentation by clicking on the speaker icon that indicates the embedded audio. On the Playback tab, choose Play in Background to have the audio play across the next few slides or until the music stops.
DuplicationIf you are constantly reusing the same element throughout your presentation, the good old Ctrl-C+Ctrl-V is fine, but Duplication is better. Hold Ctrl while you click and drag on the object to create an exact dupe; keep selecting and making dupes and they’ll all space themselves out evenly. You can even duplicate entire sets of slides: simply select one or more slides on the left navigation pane, select Insert > New Slide > Duplicate Selected Slides.
Animate, animate, animateAny element of a PPT slide can be animated. Choose the element, go to the Animations tab, and at the right end of the Animations Gallery, click the down arrow to get “More.” You can choose from many options about how an element appears, gets emphasis, or disappears — but for animated motion, go to the fourth section. If you pick Custom Path, you can get the object to do just about any wild motions you want on the screen before it settles down.
Use animations to add flair to your presentations. Don’t overdo them — you don’t want your audience to get motion sickness.
PowerPoint presentations are complicated — that’s a fact. So is how effective it becomes once utilised properly. If you have any further questions regarding our tips or how to execute them, Contact us or give us a call on 011 435 0450 in Johannesburg and 021 879 1950 in Cape Town . We’re more than happy to answer all of your questions.
VIEW MORE
Why should you automate SMB marketing
One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks.
Instant responses to email requestsIf a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customise automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.
Stop leaving voicemails and start closing dealsThere’s a reason most people prefer to communicate via email: Keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted on inputting mundane information.
Inbound lead assignmentWhen you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.
Give and you shall receivePotential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.
All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analysed by your solution.
Never type another phone number againNetworking events mean new contacts and new leads. They used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools now make it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organised into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.
Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specialises in using technology to add value to your business, and we believe that if you’re not utilising any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you. Contact us or give us a call on 011 435 0450 in Johannesburg and 021 879 1950 in Cape Town
VIEW MORE
The benefits of a cloud-based ERP
Businesses seeking to integrate their various systems may be intrigued by a cloud solution. An increasingly popular cloud solution for small- and mid-sized businesses (SMBs) is the enterprise resource planning (ERP). Find out what a cloud-based ERP is, and how your business can benefit from it.
Define: Cloud-based ERP
ERP is management software, usually offered as a bundle of applications, that aims to help businesses automate the collection, storage, management, and interpretation of data from various sources like accounting, inventory, marketing, service delivery, etc. With ERP, business owners and managers can get an integrated real-time view of business processes, resources, and commitments.
Cloud-based ERP solutions are simply a suite of ERP apps delivered to users over the Internet, usually accessed via a browser. The software usually does not need to be installed on computers and is offered on a per-user, per-month, flat-rate fee.
Companies using a cloud-based integrated ERP solution have experienced the following five benefits:
1. Increased ERP performance
One issue with in-house ERP solutions is that they require proper set up and maintenance to function at their most efficient. If all that is done poorly, then performance suffers.
With cloud-based solutions, the provider takes care of hosting the solution. You know that experts are the ones maintaining the system, so you’re assured that your ERP should perform at its peak performance.
2. Decreased operating costs
An in-house ERP solution requires the purchase of the software, its related licenses, and the hardware to support it. Plus you need to hire staff to install and maintain it. All that will drive up the overall IT budget, something most SMBs cannot immediately afford.
But with a cloud-based ERP, you normally only have to pay a flat-rate monthly fee, so the total cost of implementation will likely be far lower. Many providers can also manage the solution for you. This will even out your operating costs, and if implemented correctly, will result in an overall decrease in expenses.
3. Enhanced access to information
Companies that don't have any ERP will likely struggle to find the information they need, when they need it. ERPs can help consolidate the relevant information in a more effective manner than, say, spreadsheets.
And since cloud-based ERP solutions are accessible via the Internet, you now have access to your information from anywhere with an Internet connection.
4. Increased security
ERP systems process critical business information, so you will want to keep your data secure from outside sources and unauthorized users within your organization.
To keep your data safe from unauthorized outside sources, cloud-based ERP solutions offer enhanced security measures that protect your data when it is at rest and when it moves from your systems to the host servers.
And for internal data security, users will need an assigned account to access your ERP systems. This gives you control over who is given an account or not. Furthermore, you can also limit who can access your system via central admin panels.
5. Continued support
Cloud-based ERP solutions offer 24/7 support. ERP solutions providers can fix problems faster than if you leave them to your employees.
Providers also make sure that solutions are kept updated. Hackers have been known to attack businesses that use outdated versions of popular ERP programs.
If you want to learn more about cloud-based ERP solutions, contact us today on 011 435 0450 or 021 879 1950. We’ll be glad to assist you. You can also visit us on our website for more information
VIEW MORE
How to make buyers out of Instagram followers
Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips.
Ensure your posts are shoppable
This simply means providing a convenient path where your followers can buy the products posted on your page. With the right Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best eCommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage — and provide an attractive presentation of your products — you can turn likes into sales.
Give away discount codes or coupons
Encourage followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers with user-generated content via photo contests, resulting in free promotion for your brand.
Come up with a strong call to action (CTA)
Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or learn more about your product can spell the difference between making a sale and being ignored.
Post frequently and make the most of all available tools
Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: always use hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.
Repost content from brands in your niche
There may be instances when you won’t need to create your own Instagram content (especially if you lack the time to produce your own). Other accounts may already be successful in their efforts to engage your target audience, and there’s nothing wrong with reposting content from similar brands as part of your strategy to earn exposure for your account, as long as you ask permission and give credit where it’s due.
Search for brands in Instagram that inspire you and your target audience but are not direct competitors. You can use hashtags to help narrow the search and display the most relevant accounts. Follow these brands, and save any share-worthy posts in a collection with the bookmark icon.
When you find an Instagram post that is worth sharing, either comment on the post or send a private message to the account, and mention that you like the content and you think your followers will enjoy it too. Ask for permission to share the post on your feed, and assure the owner you’ll give them proper credit.
With some creativity, visual flair, and a well-defined strategy, these tips can help transform your Instagram feed into an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us at Multi IT & Telephony Solutions and we’ll be happy to help.
VIEW MORE
Tips for safeguarding business data
You can’t afford to lose business data. It takes away the trust of your clients, leading to loss of revenue. Cybercriminals are here to stay, so it’s more important than ever to utilise tight security measures to keep your business data safe. Still, some hackers may have advanced cracking skills, or are really determined to break into your network, so it’s a good idea to use the following methods for safeguarding your corporate data.
Use Two-Factor Authentication
Using a complicated password to secure your system is no longer an effective way to solve the issue of cybersecurity. We tend to use that same complex password in our email accounts or bank accounts, and if one of your logins is compromised, this can result in grave consequences.
Two-factor authentication (2FA) adds an extra layer of security for your systems and accounts. It can be bio-metric verification for devices that you own, or a time-sensitive auto-generated code that is sent to your mobile phone. This security feature works in the same way websites would require you to confirm your email address. They want to make sure that you’re not a bot or anything else.
Encrypt all data
Encryption is a great obstruction to hackers, since it scrambles and descrambles data every time someone tries to read it. Encryption also causes compatibility issues if the data is not being accessed via the company’s own network systems. While applying encryption can be costly, it is certainly well worth the money if it can protect your business data from falling into the wrong hands.
Keep systems up to date
Technology is moving at a fast pace. Hackers are always upgrading their tools to take advantage of outdated security systems, so companies should do likewise to protect their valuable resources. Yet many companies don’t install software updates immediately. If the update closes existing security loopholes, delaying an update exposes you to external attacks. So install software updates as soon as they are released.
Back up frequently
Although you’ve implemented several layers to your security, sometimes hackers can still find their way in. This is why you need to back up data frequently, whether it’s on-site, off-site, or by way of cloud backups. In the worst-case scenario where your systems do get infiltrated, you can restore lost data from those backups.
Monitor connectivity
Many businesses have no idea how many computers they have, so it’s very hard to keep track of which computers are online. Sometimes a company’s computers and servers are online when they don’t need to be, making them tempting targets for attackers. It’s advisable to configure business servers properly, ensuring that only necessary machines are online and that they’re well-protected.
It’s much more expensive to recover from a data breach than to prevent one. If you’re looking to protect your business IT systems for potential threats, contact Multi IT & Telephony Solutions today so we can help. Call Johannesburg on 011 435 0450 or Cape Town on 021 879 1950
VIEW MORE