New Twitter dashboard for SMBs
Fishes are known to travel together in schools. They do so as a defence mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence. Allow Twitter’s latest stand-alone dashboard app to lend your business a helping hand. A new Twitter dashboard for SMBs that will help your business to start the online presence it needs.
According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It's a place for authentic interactions – but we know that creating these kinds of connections isn't always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load -- enter Twitter Dashboard.
Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.
With the help of Twitter Dashboard, social media managers can schedule tweets and set up customised feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.
Here are some examples from Noah Pepper:
Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.
Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it's aiming to increase overall platform engagement.
Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to Contact Multi IT, follow us, tweet us or give us a direct message -- we’re always ready to help.
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Best CRM Software Options
If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course. With the numerous options out there, finding the most suitable one is like walking into a maze without a flashlight or GPS. We spared you the trouble and rounded up the best CRM software options:
Since every business differs in terms of size, there is no one-size-fits-all when it comes to CRM. Thus, varying corporate sizes require unique CRM software that best addresses requirements. We’ll be taking a look at ideal CRM software options for the following categories: businesses in general, very small businesses and ones that are free.
Best CRM Software Options for Small Businesses: Salesforce
Salesforce has long been considered one of the top-tier CRM solutions, mainly due to its cloud-based nature coupled with full-featured capabilities that cater to businesses of every size. Typically, Salesforce is synonymous with larger enterprises, but that doesn’t mean small- and medium-sized businesses are denied the same perks. Enter Salesforce’s small business edition: with it, SMBs can utilise the robust set of CRM tools at an affordable rate.
Salesforce Small Business Solutions offer packages that are tailor-made for small businesses. With it you’ll be able to fully utilize all that Salesforce has to offer. In order for your company to really thrive, your CRM should be equipped with features such as lead generation, contact and opportunity management, sales forecasting, workflow automation as well as collaborative tools -- all of which can be found in Salesforce. Also, the software is cloud-based, meaning that you can access data and files anywhere at anytime via mobile devices.
Best CRM Software Options for Very Small Businesses: Insightly
Underneath its simple and navigable facade lies a CRM software that is abundant with capabilities, all of which fit the bill for microbusinesses. Aside from the fact that it has the vital components small businesses really look for in CRM software, it’s also highly scalable to accommodate the growth of your company. Furthermore, Insightly is currently one of the more affordable CRM solutions on the market; there’s even a free version if you wish to test the waters. There are also paid plans available at a fraction of the price when compared with other CRM software solutions.
Even with the free version or paid plans that start at $12, Insightly doesn’t compromise utility with affordability. It comes equipped with all the vital CRM capabilities any microbusiness would need. This includes detailed sales reports, opportunity, contact and project management as well. It’s also scalable to meet the needs of your business as it grows. To top it all off, it’s a cloud-based CRM software allowing you to access data anywhere at anytime via Internet-enabled mobile devices.
Best CRM Software Options for FREE: Zoho CRM
Not having to pay for Zoho doesn’t necessarily mean it won’t deliver the necessary capabilities required from CRM software. Zoho CRM provides your business with all the core functions it needs. Moreover, it allows you to onboard up ten users for free. Courtesy of Zoho CRM’s mobile app, you’ll be able be access data regardless of time or location. Here are some of the other features that the free version of Zoho CRM has to offer:
360-view - all the vital information is stored and displayed, allowing you to make the best business decisions. This includes contacts, sale cycles, pipelines, and discover trends. It also helps you identify opportunities.
Automation - spend less time dealing with mundane tasks by automating tasks such as lead generation, contact management, calendars and even call logs.
Collaboration - Zoho CRM doubles as a social media platform integrating with Twitter and Facebook to link contacts to their social media accounts. This allows you to see their updates as well as the interactions you’ve had on social media right from your dashboard.
Analytics - you can track sales as well as measure both business and employee performance via a range of reporting capabilities.
Security - with Zoho CRM, you are given full control over who can do what with the software. Besides creating individual user profiles, you can assign roles and even restrict access.
Unlike farms, the main component to a company's growth isn’t fertiliser and sunshine. Instead, it’s competent CRM software that allows your business to reach its full potential. If you have any questions on customer relationship management software, feel free to contact Multi IT & Telephony Solutions. We’re more than happy to not only provide answers but also be part of your success.
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Office 365 gets an upgrade!
Did you know that Microsoft’s Office 365 platform provides updates to their online components once every quarter? This is quite impressive because as an end user, you’ll be able to enjoy a more feature-rich and intuitive experience with your cloud productivity suite without having to manually install the updates yourself. So what exactly does Office 365 gets an upgrade update have in store for you this quarter?
Word
This quarter, Office 365 gets an upgrade focusing on cloud-powered intelligent services, designed to maximise productivity while saving time. And Office 365’s upgrade wouldn’t be an upgrade if there were nothing new in Word, the business application that put Microsoft on the map. To that end, Word is getting two new features called Researcher and Editor. As you may have guessed, Researcher is designed to help you find reliable sources of information by using Bing’s Knowledge Graph to help search and then cite sources in your Word document. In the future, Researcher’s body of reference materials will also include sources such as national science and health centres, well-known encyclopedias, and more. The feature will be available on mobile devices too.
Now that you have Researcher to help you start your paper, you can count on Editor to help you finish it. This new feature builds on the existing spellchecker and thesaurus, and in addition to the wavy red line under a misspelled word and wavy blue line under bad grammar, Editor uses a gold line for suggestions on how to improve your writing.
PowerPoint
Currently, when making a presentation, you’re forced to use the 1-2-3-4 linear method of showing your slides. The problem is that you can’t change your presentation order as needed without having to exit PowerPoint’s slideshow mode, and let’s face it, sometimes you do make mistakes and need to go back or move to a different slide. But thanks to PowerPoint’s new feature, Zoom, you can now present your slides in any order you want at any time without a hiccup.
Outlook
The time has come for Office 365’s Outlook to get the Focused Inbox which has been available for iOS and Android for some time now. If you’re not familiar with Focused Inbox, the feature separates your inbox into two tabs: Focused tab which includes emails that matter most to you and the “Other” tab for everything else. This makes it easy to identify email that needs your attention so you never miss anything important.
Not only that, but as you move email in or out of the Focused tab, Outlook learns from your behavior and adjusts to your priorities. You can also flag someone by typing the @ symbol in the body of the email and pick whoever you wish to flag. This will automatically highlight that person’s email and their email address will be added to the To: line. If you are mentioned, the @ symbol will show up in Outlook so you can quickly find all email where you are mentioned.
For now, Microsoft hasn’t set a release schedule for these new features, but according to Kirk Koenigsbauer, Corporate Vice President for the Office team, you can expect to use them soon enough! Multi IT & Telephony Solutions are premium CSP (Cloud Solution Provider) partners and as such can assist with all your office 365 requirements. Contact us today for any IT requirements you may have.
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4 Social engineering scams to watch out for
Every time we learn about a cyberattack that has affected so many businesses, we invest in security technologies that will safeguard our systems. This year, however, social engineering attacks have taken centre stage. Using various scams, hackers can circumvent network security systems by convincing gullible users into giving away sensitive information. Without knowing the most common social engineering exploits, your business’s data is also at risk. That’s why we have compiled four of the most frequently used social engineering scams to help protect you and your business.
Phishing
Phishing scams are perhaps the most common type of social engineering scams. Usually seen as links embedded in email messages, these scams lead potential victims into seemingly trustworthy web pages, where they are prompted to fill in their name, address, login information, social security number, and credit card number.
Phishing emails often appear to come from reputable sources, which makes the embedded link even more compelling to click on. Sometimes phishing emails masquerade as government agencies urging you to fill up a personal survey, and other times phishing scams pose as false banking sites. In fact earlier this year, fraudulent Olympics-themed emails redirected potential victims to fake ticketing services, where they would eventually input their personal and financial information. This led to several cases of stolen identities.
Tailgating
What’s the best way to infiltrate your business? Through your office’s front door, of course! Scam artists can simply befriend an employee near the entrance of the building and ask them to hold the door, thereby gaining access into a restricted area. From here, they can steal valuable company secrets and wreak havoc on your IT infrastructure. Though larger enterprises with sophisticated surveillance systems are prepared for these attacks, small- to mid-sized companies are less so.
Quid pro quo
Similar to phishing, quid pro quo attacks offer appealing services or goods in exchange for highly sensitive information. For example, an attacker may offer potential targets free tickets to attend the Olympic games in exchange for their login credentials. Chances are if the offer sounds too good to be true, it probably is.
Pretexting
Pretexting is another form of social engineering whereby an attacker fabricates a scenario to convince a potential victim into providing access to sensitive data and systems. These types of attacks involve scammers who request personal information from their targets in order to verify their identity. Attackers will usually impersonate co-workers, police, tax authorities, or IT auditors in order to gain their targets’ trust and trick them into divulging company secrets.
The unfortunate reality is that fraudsters and their social engineering scams tactics are becoming more sophisticated. And with the Olympics underway, individuals and businesses alike should prepare for the oncoming wave of social engineering attacks that threaten our sensitive information. Nevertheless, the best way to avoid these scams is knowing what they are and being critical of every email, pop-up ad, and embedded link that you encounter in the internet.
To find out how you can further protect your business from social engineering scams and attacks, contact Multi IT now. Take a look at some of our security products and services such as a cyberoam firewall solution.
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What makes a good keyboard
Like new cars and smartphones, new keyboards are also initially alluring enough to elicit everyone’s oohs and ahs. But as their novelty fades, it’s easy to start taking them for granted. Is typing on them slower than before? Is the gaming experience they deliver no longer up to par? Whether for leisure or business purposes, good keyboards really make a difference. Next time you're shopping for one, take these four factors into consideration when deciding what makes a good keyboard.
Connectivity
If the internet and computer mouse possess wireless capabilities, why should your keyboard be any different? This is debatable, depending on what exactly you use the keyboard for. Keyboards are normally plug-and-play devices that don’t require additional software installation (excluding certain gaming models); wired models draw power from the USB,eliminating the use of batteries altogether. Gamers tend to prefer wired over wireless because they won’t have to deal with lag and interference issues.
Looking to declutter? Wireless is the way to go. With wireless keyboards, data is transmitted to your PC via one of two primary means: either through an RF connection to a USB receiver or via Bluetooth. They might have their pros and cons, but they significantly reduce the number of cables on your desk while allowing you more flexibility to work -- lie down on the couch and type from across the room. Also, most wireless keyboards connect to the PC via a 2.4-GHz wireless dongle that are also used for cordless phones and Wi-Fi internet. Providing connectivity to multiple devices at once.
Type of Key Switches
This aspect of keyboard design is widely mentioned in reviews, yet many people overlook the importance of the type of switches used for individual keys. Although the intricate mechanisms that hide beneath the keys might not excite you, the difference you feel from each type will. The three main types of key switches include silicone dome, scissor switches, and mechanical switches. For example, keyboards that come with a new desktop PC generally use silicone-dome switches, whereby two dimpled layers of silicone membrane form a grid of rubber bubbles that acts as the switch for each key. This type also requires you to press the key right to the bottom in order for a letter to be typed, gradually diminishing its springiness and responsiveness over time.
Why have the newer laptops and ultra-books ditched silicone domes for scissor switches instead? Scissor switches add a mechanical stabiliser that provides uniformity. Moreover, under each key cap is a plunger that allows for shorter key travel. This causes scissor-switch keyboards to have a shallow typing feel with enhanced durability when compared with silicone dome switches.
What keyboard enthusiasts can’t get enough of are the mechanical switch keyboards. Their intricacy lies in the spring-loaded sliding key post beneath each key. Several variations are available, and each provides slightly different sensations or sounds. Mechanical switches generally provide enhanced tactile feedback, having more of the “clickety-clack” sound. Thanks to the sturdy switch mechanisms and durable springs, they last longer and are also easily repairable. Furthermore, each keystroke registers shorter travel, making them ideal for touch typists.
Ergonomics
In order to keep carpal tunnel syndrome and repetitive stress injury at bay, keyboards are designed to allow your hands to remain in a neutral position while typing. Not only do ergonomic keyboards provide greater comfort, they also reduce joint and tendon stress, sparing you from relentless inflammation as well as pricey surgical procedures. Ergonomic features range from simple padded wrist-rests to elaborate curved and sloped keyboards.
Standard vs. Gaming Usage
Keyboard usage isn’t limited only to typing. That’s why gaming keyboards are designed for competitive usage, which allows for maximum specialisation and control. Some are even customised to fit specific styles of game play, considering exact standards of durability as well as responsiveness. Others may also incorporate pulsing back-light and vibrant colour schemes that cater to the gamer aesthetic. Certain premium models utilise high-grade mechanical key switches, sculpted key caps, and numerous customisation features such as programmable macro commands and tweak-able back-light intensity. Gaming keyboards are also equipped with the anti-ghosting feature that allows multiple keystrokes to be registered simultaneously -- something regular keyboards can’t do. Other goodies range from pass-through USB ports to audio connections on the keyboard. This simplifies the process of connecting peripherals to a desktop PC.
It won’t hurt to take some time to see if your current keyboard is delivering. Do not settle for anything but the best. If you need any help or have questions regarding the intricacies of finding the right keyboard, don’t hesitate to contact Multi IT We’re more than happy to help on all the factors of what makes a good keyboard.
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How Cloud Service Providers Can Prove Their Data Security Claims
Cloud service providers (CSPs) often claim that their customers' personal data is secure in their clouds. You can now check to see whether that is the case, thanks to a global standard published in 2014. People often refer to the standard as ISO 27018 but its official title is "ISO/IEC 27018:2014 — Information technology — Security techniques — Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors."
Standard Ensures Privacy and Data Protection
Cloud Service Providers can use ISO 27018 to prove they are handling personal data in a manner that not only safeguards customers' data but also protects customers' privacy. For example, when cloud service providers follow this standard, they are guaranteeing that they will:
Give customers control over their personal data
Not use customers' personal data for marketing or advertising purposes
Not let third parties access customers' personal data, unless a customer allows it
Let customers know about any unauthorised access to their data as soon as possible
Let customers know when subcontractors will handle their data
ISO 27018 has many other guidelines about how cloud service providers should protect customers' privacy and data. They include the need for restrictions that limit or ban transmitting customers' personal data over public networks and storing it on transportable media. cloud service providers even need to have proper data backup and recovery procedures in place to achieve ISO 27018 certification.
To become ISO 27018 certified, cloud service providers must go through an assessment process. During this process, independent third parties verify that the cloud service providers are properly handling their customers' personal data. Once a cloud service provider achieves certification, it must undergo annual audits to maintain that certification.
In 2015, Microsoft and Dropbox for Business were the first two major providers to achieve ISO 27018 certification. Other big-name companies are expected to follow their lead.
A Mark of Trust
When a cloud service provider is ISO 27018 certified, you have some assurance that it is protecting its customers' privacy and data. If your business is looking to store data in a public cloud, make sure you talk to potential cloud service providers about their efforts to adhere to the ISO 27018 standard.
Trust the best to take care of you
Multi IT & Telephony Solutions are cloud solution specialists. Our expert IT team know the intricate details of cloud solutions and which cloud solutions will be beneficial to your business. By understanding you and your business needs we can increase your productivity while reducing your costs. Contact Multi IT now to discuss a cloud solution that is right for you and your business.
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