Is your business ready for disastrous weather conditions?
In late August 2017, Hurricane Harvey caused widespread power outages and floods across Texas and certain parts of Louisiana. Weeks later, Hurricane Irma hit the coast, affecting Florida, Georgia, and South Carolina businesses. Disasters can be unexpected and cause a great deal of damage, regardless of where in the world you are. Which is why you need a good disaster recovery (DR) plan that has you prepared for the worst.
Determine recovery hierarchy
Certain parts of your IT are more mission-critical than others. Ask yourself which systems or data must be recovered in minutes, hours, or days to get your business back to running efficiently.
For example, you may find that recovering sensitive customer information and e-commerce systems take priority over recovering your email server. Whatever the case may be, prioritizing your systems ensures that the right ones are recovered quickly after a disaster.
Use image-based backups
Unlike fragile tape backups, image-based backups take “snapshots” of your systems, creating a copy of the OS, software, and data stored in it. From here, you can easily boot the virtual image on any device, allowing you to back up and restore critical business systems in seconds.
Take advantage of the cloud
The cloud allows you to host applications and store data in high-availability, geo-redundant servers. This means your backups can be accessed via the internet, allowing authorized users to access critical files from any device. Expert technicians will also watch over and secure your backups, allowing you to enjoy the benefits of enterprise-level backup facilities and IT support.
Back up your data frequently
Back up your data often. Get in the habit of replicating your files at the end of each day, which should be easy if you’ve opted for image-based backups.
Test your DR plan
After setting up your backups, check whether they are restoring your files accurately and on time. Your employees should be drilled on the recovery procedures and their responsibilities during and after disaster strikes. Your DR team should also be trained on how to fail-over to the backup site before disaster hits. Finally, providers, contractors, and customers need to be notified about how disasters will affect your operations before they happen.
It’s nearly impossible to experience little-to-no disruptions during disasters like Harvey or Irma, but with the right support, you can minimize downtime. If you’re concerned about any natural disasters putting you out of business, call us today. Multi IT offers comprehensive business continuity services that every company must have. Contact us on 011 435 0450 or by visiting our website.
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Extending your laptop battery life
Whether you prefer a quick fix or a long-term solution, extending your laptop battery life should be among your priorities if you’re a heavy laptop user. Replacing an old battery with a new one or purchasing a new laptop shouldn’t be your only options, especially if you operate a business with limited resources. Here are some more economical ways to extend your laptop’s battery life.
Manage your laptop’s power settings
Computer manufacturers are aware that battery life is an important consideration for most users, which is why many Windows and Apple computers have settings that help reduce battery consumption. Windows laptops have a Power Plan setting that lets you choose either a standard setting or a customized power plan; Energy Saver under MacOS’ ‘System Preferences’ offers a setting that allows you to adjust display and sleep controls.
Adjust display and system settings
You can also make adjustments to your laptop’s display and system settings to reduce brightness, turn off screensaver, disable Bluetooth and Wi-Fi (when they’re not used), and trigger the system to hibernate instead of sleep. A “sleeping” laptop consumes a little energy, but a “hibernating” laptop consumes absolutely none.
Use a battery monitor and other maintenance tools
If you think your laptop battery drains unusually fast, access your system’s battery maintenance tool to check its status. If your laptop doesn’t have one, you can download an application that creates a battery health report. That report will include charge cycle count, which determines the number of charge cycles your laptop has; and battery life estimate, which states how much longer the battery will provide power based on its current settings.
Keep your laptop operating efficiently
One way to accomplish this is by managing your web browser usage. Having many tabs opened on your browser drains your battery’s power and reduces your productivity. If you really must have a handful of tabs opened, consider switching to power-saving browsers such as Windows Edge or Opera. When multitasking, close unused apps and programs -- especially those that download files or play media, as they consume the most power. This not only helps reduce battery consumption, but also helps the user stay focused on the task at hand.
Handle your laptop with care
Laptops are delicate and require safe handling and a cool temperature. With the exception of a few models (e.g., Apple’s MacBook Air), many devices are designed with a cooling system that keeps its CPU, graphics processor, and other components from overheating; and not to mention, its battery from depleting fast.
For that reason, handling your laptop with great care ensures longer battery life and better overall performance. When using your laptop on-the-go, make sure you don’t block its vents from circulating air, which means you should never put it on a surface such as a bed or similar soft surface that could prevent its cooling fans from working. And while it may seem harmless -- and appropriate -- putting your laptop on your lap is actually unsafe.
For businesses with remote workers and/or bring your own device (BYOD) policies, a laptop that lasts all day allows employees to be more productive and saves your company from having to spend on new laptops or replace batteries as a result of neglect. For cost-effective strategies on business technology, contact Multi IT & Telephony Solutions today or call us on 011 435 0450.
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Cloud Security is better than you think
Even to this day, the perception of cloud technology suffers from a reputation for bad cloud security. But as time goes on we’re beginning to see that cloud security is almost always better than that of local area networks. So whether you’re considering a cloud web server or internet-based productivity software, take a minute to learn why the cloud your best option.
Hands-on management
Unless you have an overinflated budget, relying on local copies of data and software means IT staff are forced to spread themselves across a bevy of different technologies. For example, one or two in-house tech support employees can’t become experts in one service or solution without sacrificing others. If they focus on just cybersecurity, the quality of hardware maintenance and helpdesk service are going to take a nosedive.
However, Cloud Service Providers (CSPs) benefit from economies of scale. CSPs maintain tens, sometimes thousands, of servers and can hire technicians who specialize in every subset of cloud technology.
Fewer vulnerabilities
Cloud security isn’t superior just because more technicians are watching over servers. When all the facets of your business’s IT are in one place, the vulnerabilities associated with each technology get mixed together to drastically increase your risk exposure.
For example, a server sitting on the same network as workstations could be compromised by an employee downloading malware. And this exposure extends to physical security as well. The more employees you have who aren’t trained in cyber security, the more likely it is that one of them will leave a server room unlocked or unsecured.
CSPs exist solely to provide their clients with cloud services. There are no untrained employees and there are significantly fewer access points to the network.
Business continuity
The same technology that allows you to access data from anywhere in the world also allows you to erect a wall between your local network and your data backups. Most modern iterations of malware are programmed to aggressively replicate themselves, and the best way to combat this is by quarantining your backups in the cloud. This is commonly referred to as data redundancy in the cybersecurity world, and nowhere is it as easy to achieve as in the cloud.
The cloud doesn’t only keep your data safe from the spread of malware, it also keeps data safe from natural and man made disasters. When data is stored in the cloud, employees will still have access to it in the event that your local workstations or servers go down.
The cloud has come a long way over the years. It’s not just the security that has gotten better; customised software, platforms and half a dozen other services can be delivered via the cloud. Whatever it is you need, we can secure and manage it for you. Multi IT & Telephony Solutions are Platinum Microsoft CSP partners and as such have mastered cloud offerings for our customers. Contact us today or call us on 011 435 0450 to discuss your cloud security and computing needs.
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Ugly websites cost your business big time
Good things come to those who wait, and this is especially true for small and medium-sized businesses that plan on creating an e-commerce website. According to Vistaprint's study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. These key indicators might help:
A variety of clean photos
Always take photos under professional lighting to really get the best images of your products. When customers are browsing, it’s normal for them to want to see as much detail as possible, so try to include as many photos, from as many angles your prospects might want.
Clear descriptions
The last thing you want to do is to confuse your customers. That’s why it’s important to include all of your products’ technical information and dimensions before creating simple and straightforward product descriptions.
Establish policies
Returns and refunds are an inevitable part of online shopping. In fact, a large percentage of online shoppers make purchase decisions based solely on how streamlined the returns policy is. Make sure to establish clear policies for returning and refunding items that are easy to find for customers.
About page
Customers unfamiliar with your brand need a story they can relate to on your website. In your About Us page, include information on who you are and what you do that sets you apart from the competition. Whatever you write, make it accessible from any page on your site.
Navigation
Fix broken links, make navigation straightforward, and remove outdated pages. You can’t sell 404 pages to customers, and if your site doesn’t make it easy to find what they’re looking for, game over.
Design
Not everyone is a web design expert, luckily you can always hire one. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.
With more revenue originating online, small and medium-sized-business owners can’t afford to overlook the importance of creating a fully functional e-commerce website. Prior to going live, it’s essential to go through your entire site and resolve any mistakes before consumers see them. For further information on completing e-commerce websites or successful business websites contact us today. Alternatively you can find out more about our website development.
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Make your SMB stand out on social media
To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge. Stay one step ahead of the rest with these tips:
Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two. Avoid embarrassing public relations nightmares by having a social media crisis management plan in place and ready for implementation.
Create buyer personas
Social media data is a great tool to gather information about your potential customers, and in doing so, create buyer personas. Buyer personas are comprised of generalized characters that help build an ideal picture of your business in the market. Key demographic information includes age, location, and even reasons for buying and product-related concerns.
Track the impact of your content marketing
When it comes to content marketing efforts like blogging and social media, it’s essential to have a system to measure results. You can measure how these efforts impact your brand awareness by using metrics such as social media reach, brand mentions, media mentions, and branded searches.
Integrate user-generated content on social media
Businesses can utilize social media as a way to interact with consumers. This includes sharing some of their content on your own channels. Not only are user-generated content more cost-efficient, they also shorten the customer’s path to purchase.
Use Hootsuite to manage Twitter chats
A Twitter Chat happens when you use Twitter to talk about a common interest with others during a preset time. It's like an online chatroom where you add to the discussion by tweeting. Efficiently managing tweets and responses is integral. Fortunately, applications like Hootsuite simplifies the whole process. It easily monitors, searches, and saves Twitter Chats onto the Hootsuite dashboard for future reference.
Create better live broadcasts
Livestreaming on social media platforms such as Facebook, Periscope, and Instagram is quickly gaining popularity. Before starting a livestream for your business, take time out to practice and prepare an outline before you roll the cameras. Don’t forget to promote it prior to the broadcast, and make sure you come up with a short and catchy video description.
All small- and medium-sized businesses are fighting for the same thing: the consumer’s attention. Business owners can’t afford to just blend into the background; if you don’t make a good, lasting impression, you might lose out on an opportunity to make money. And if you’re relying on social media and content marketing strategies to help you, make sure you are doing it right. If you have further questions, contact Multi IT on 011 435 0450 or visit our website today!
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The most advanced Gmail phishing scam yet
As the technology that recognizes and thwarts malware becomes more advanced, hackers are finding it much easier to trick overly trusting humans to do their dirty work for them. Known as phishing, a form of social engineering, it’s a dangerous trend that is becoming increasingly prevalent. Read on to educate yourself on how to avoid the most recent scam and those that came before it.
Broadly defined, “phishing” is any form of fraud in which an attacker tries to learn information such as login credentials or account information by masquerading as a reputable entity or person in email, IM or other communication channels.
These messages prey on users who click links, images and buttons without thoroughly investigating where they lead to. Sometimes the scam is as simple as an image with a government emblem on it that links to a website containing malware. Just hovering your mouse over the image would be enough to see through it. But some phishing schemes are far more difficult to recognize.
The Google Defender scam
Recently, an email spread to millions of Gmail accounts that almost perfectly imitated a message from Google. The text read:
“Our security system detected several unexpected sign-in attempts on your account. To improve your account safety use our new official application “Google Defender”.
Below that was a button to “Install Google Defender”. What made this scheme so hard to detect is that the button actually links to a totally legitimate site...within Google’s own framework. When third-party app developers create Gmail integrations, Google directs users to an in-house security page that essentially says, “By clicking this you are giving Google Defender access to your entire inbox. Are you sure you want to do this?”
Even to wary users, the original message looks like it came from Google. And the link took them to a legitimate Google security page -- anyone could have fallen for it. The Gmail team immediately began assuring users that they were aware of the scam and working on eradicating it and any potential copycats.
There’s no happy ending to this story. Although vendors and cybersecurity experts were able to respond to the crisis on the same day it was released, millions of accounts were still affected. The best way to prepare your business is with thorough employee training and disaster recovery plans that are prepared to respond to a breach. To find out how we can protect your business, call Multi IT on 011 435 0450 or visit our website today!
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