The Real Costs of Downtime
The Real Costs of Downtime
Imagine yourself laying on a warm beach, cool breeze coming off the ocean, refreshing drink in hand. You’re soaking up the sun to get a “healthy” tan to show off when you get back home after vacation. Skin cancer isn’t on your mind. Heck, you’re not even worried about getting a sunburn. It won’t happen to you, you say to yourself as you roll over to nap.
It’s called “Optimism Bias,” one of many subjective components of risk perception, and it causes people to assume that “it won’t happen to me” or “everything will be ok.” We all do it even when we know that if “it” does happen to us, it could mean bad news. Many companies do the same thing when it comes to protecting their technology. Even though over 70% of companies report being compromised by a cyber-attack in the last 12 months.Even though the average cost of downtime is $100,000 per hour. Some businesses remain unprotected and susceptible to downtime whether it’s caused by cyber criminals, natural disasters, user error or plain neglect.“It won’t happen to ME!”
But what if it does? The direct costs of downtime will obviously include lost production, delivery disruption and wages paid to idle employees. Your bottom line is impacted immediately. But what about the intangible losses? Companies that experience downtime lose client confidence, and their reputation suffers. Facebook, glassdoor.com and online review sites make it easy to spread the word about an unpleasant experience with a company. Some industries are required to have business continuity plans as downtime compromises security and compliance. HIPAA, for instance, requires medical organizations to have a disaster recovery and business continuity plan in place; noncompliance can lead to substantial fines and penalties. No matter the reason for downtime, it costs more money than it takes to prevent downtime.